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Director, Marketing Communications
Toronto, ONB. Riley Farber is partnering with Farber Debt Solutions to recruit a Director, Marketing Communications. Farber Debt Solutions (https://www.farber.ca/) is one of Canada's oldest, most respected, and largest debt solution providers. Farber helps individuals and businesses get out of debt and start rebuilding their lives, and businesses, again. Established in 1979, for over 45 years their 300+ employees operating across the country, have been helping over a 200,000 Canadians get out of debt. They are at the next stage of growth, and they need experienced, energized and agile marketers to play critical roles in helping them reach their ambitious goals, by transforming how they go to market in every possible way and disrupting their industry so they can better serve Canadians in need.
The Director, Marketing Communications, is one of those critical roles, that will provide leadership & guidance through actionable insights in the creation and management of a brand strategy and communications plan that utilizes deep consumer insight in order to differentiate Farber in their category, expand their reach, and drive demand for their services.
In this role, the Director, Marketing Communications will partner with their VP of Marketing and be a key member of the Marketing Leadership team, as well as a valued partner to the broader Farber leadership team. From day one the Director will be responsible for leading the development and implementation of a comprehensive and transformational ad strategy that will expand Farber’s reach while creating greater demand and preference for their services. As the marketing communications leader you will lead their Client Marketing efforts driving greater engagement, lower churn, while improving the client experience - building on their best-in-class client satisfaction. The Director, Marketing Communications will also be Farber’s Brand Champion, protecting their most prized and respected asset, always looking for ways to evolve their brand and position Farber as the brand of choice. Utilizing your proven marketing and communications skills, with a customer-first focus, this role will effectively collaborate and consult with the Performance Marketing and Web Channel team, as well as lead various ad agencies, all while overseeing the management of multiple high-profile marketing projects and a high performing team.
In order to be considered for this role, you will possess the following:
This is a role with extensive responsibility and variety and a competitive salary and benefits where you can make a difference.
Please apply immediately and in confidence to be considered for this role.
The Director, Marketing Communications, is one of those critical roles, that will provide leadership & guidance through actionable insights in the creation and management of a brand strategy and communications plan that utilizes deep consumer insight in order to differentiate Farber in their category, expand their reach, and drive demand for their services.
In this role, the Director, Marketing Communications will partner with their VP of Marketing and be a key member of the Marketing Leadership team, as well as a valued partner to the broader Farber leadership team. From day one the Director will be responsible for leading the development and implementation of a comprehensive and transformational ad strategy that will expand Farber’s reach while creating greater demand and preference for their services. As the marketing communications leader you will lead their Client Marketing efforts driving greater engagement, lower churn, while improving the client experience - building on their best-in-class client satisfaction. The Director, Marketing Communications will also be Farber’s Brand Champion, protecting their most prized and respected asset, always looking for ways to evolve their brand and position Farber as the brand of choice. Utilizing your proven marketing and communications skills, with a customer-first focus, this role will effectively collaborate and consult with the Performance Marketing and Web Channel team, as well as lead various ad agencies, all while overseeing the management of multiple high-profile marketing projects and a high performing team.
In order to be considered for this role, you will possess the following:
- Experience in traditional Marketing & Communications methods, including Customer Marketing, learned and delivered in fast-paced, entrepreneurial organizations
- Proven leadership skills showing the ability to recruit, mentor, coach and develop highly engaged employees
- Strong understanding of marketing in the consumer finance category, with insights into the challenges Canadians face with the burden of debt, financial literacy, and financial wellness
- Effective communication, presentation, and influencing skills with stakeholders across all levels
- A data-backed and results-driven mindset, adept at analyzing results, finding insights and creating action plans
- Proven success with developing and implementing brand strategies, including strategic planning, communications planning and end-to-end campaign development
- You have experience developing and managing ad campaigns & content strategies across all platforms in a fast-paced and highly analytical environment
- Proven success in leading and developing customer marketing strategies that drive higher customer engagement, reduce churn and support the overall customer experience
- You are passionate about the evolving marketing landscape and have a strong knowledge and understanding of current trends in various marketing, communications and social media platforms and bring a test and learn mindset to the team
- Solid understanding of strategic marketing and brand reputation policies, practices and principles and experience leading communications and public relations
- Strong strategic thinker, with a curious and creative mindset, always looking to test, learn and optimize for greater results
- Experience with Cause Marketing would be an asset
This is a role with extensive responsibility and variety and a competitive salary and benefits where you can make a difference.
Please apply immediately and in confidence to be considered for this role.