Interim Management and Executive Roles
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Marketing Director, Innovation
Are you a world class Marketing leader who is passionate about health and wellness and has a deep understanding of how to scale a marketing innovation team in a branded business? Are you looking for a role where you can be entrepreneurial and transform a business? Do you enjoy a leadership role, developing and leading a product innovation pipeline as well as positioning a company as an innovative leader? If so please read on.
Our client is a leading provider of pharmaceutical grade medical cannabis who will be selling their products both within Canada and to International markets, with its head office in Toronto. With an aggressive expansion plan, this newly created Marketing Director, Innovation role is critical for the company’s success. Reporting to the VP Marketing, you will create competitive advantage by leading the development of the product innovation pipeline and positioning our client as the leader in cannabis product innovation.You will be responsible for building and leading a team of innovation product managers, developing an insight based product innovation road-map and working closely with the Consumer Insights and R&D teams to bring new and innovative product ideas from ideation to commercialisation. Overseeing market intelligence along with marketing trends, sales technologies, consumer demographics and cannabis market knowledge to identify trends and new opportunities for diversity and market growth to develop a competitive benchmark, is key to success in this role.
In order to be considered for this role, you will possess the following:
This is a role with extensive responsibility and variety and offers a competitive package where you have the opportunity to make a difference.
Please apply immediately and in confidence to be considered for this role.